Blog Content

Kinside

As the first content marketer at Kinside, I created, led, and executed the content strategy for B2B audiences. I launched the blog to drive website traffic, increase SEO, and generate leads, focusing first on top-of-the-funnel content to deliver valuable information for potential customers looking to solve their pain points. I also oversaw and managed the development and design of the blog, as well as design for blog imagery.

View blog posts I wrote and executed below, or view the blog here.

An illustration of a woman holding a small child — **Top 4 must-have employee benefits in 2023**

An illustration of three diverse individuals sitting around a conference table — **Top strategies for improving gender equality at your organization**

An illustration of a woman sitting on the floor and working on a laptop while two small children play next to her — **The pandemic hurt working women. Employers can help.**

An illustration of a juice cup on its side, spilling liquid — **Why cutting employee benefits is a bad idea—even for your bottom line**

A family photo shows many children in action — **Identity and self-definition: a conversation with Kinside's Shadiah Sigala**

An illustration of a man working on a laptop in a darkened room. A silhouette of a toddler appears in the doorway — **Kinside presents: working parent horror stories**

An illustration of the Seattle skyline — **Finding child care in Seattle: the metro area supply problem**

An illustration of two women putting large puzzle pieces together and celebrating — **Working parents, rejoice: Kinside acquires LegUp to create the most robust child care marketplace**

Spytec GPS

With a number of use cases for our software and a broad ICP of small, location-based businesses, our B2B SaaS company needed content that could speak to a range of pain points and needs. Our team created content to educate and engage small business owners and managers across our target industries. I wrote, edited contributions, oversaw freelancers, strategized topics and SEO tactics, and gave design direction to our graphic designer for blog imagery and accompanying social posts.

To learn more about Spytec GPS’s Resource Center, which contains the blog, view my Web Pages section, or visit the Spytec GPS Resource Center here and blog page here.

View blog posts I wrote or oversaw below.

Top 5 Ways to Cut Costs on Your Commercial Auto Insurance

Spytec GPS Presents: Location-Based Business Horror Stories

FOX Architects

As content marketing manager at FOX Architects, I led content strategy, creation, execution, and distribution on the firm’s Insights blog. Working with experts across the firm, I developed ideas, asked questions that generated engaging answers, wrote, edited, photographed, published, and pushed out thought leadership that elevated staff members, the firm, and our work. I also managed staff members’ content contributions, managing the project, selecting the topic and focus, coaching through the writing process, editing, and publishing.

My content strategy spoke to diverse target audiences and served many purposes: generating new work from businesses and organizations in need of a new workplace; connecting with brokers and developers in the commercial real estate industry; showcasing the firm’s accomplishments and capabilities; promoting the firm to prospective employees; nurturing relationships with tenants, brokers, and developers; empowering our staff; building the brand; and more. At the heart of these strategies was the fundamental imperative that good content is, first and foremost, useful for the audience.

FOX Features: International Women’s Day 2020

FOX Architects Presents: Design Horror Stories

5 Rooftop Amenities Transforming DC’s Office Market

Wellness in the Workplace: The Social Strategy for Future-Minded Law Firms

Bringing the Outside In With the Second Largest Green Wall in the U.S.

FOX Architects at IIDA Mid-Atlantic’s Cosmo Couture 2019

How Architects and Designers Can Help Endangered Species: Earth Day 2019

Design Culture and Collaboration at FOX Architects

Building Recycling One Block from the White House: A Conversation with JP Spickler, FAIA

Kicking Off Your Career at FOX Architects

The Post-Pandemic Workplace Could Be the Most Inclusive Workplace We’ve Ever Designed

Kinship and Competition: A Conversation with Ray Ritchey and David Ritchey

Five Upcoming Design Trends from NeoCon 2019

Architect Frank D’Andrea Builds His Career With AIA’s Christopher Kelley Leadership Development Program

Frank’s Field Notes: Session 1, Christopher Kelley Leadership Development Program

Designing Through a Pandemic: How We’re Using Technology in the Midst of COVID-19

Project Roundup: Maximizing Natural Light

Previous Role: Eone

While at Eone, I managed the blog, planning and producing the content with the goals of informing, inspiring, and entertaining our community. I created content that promoted the full expression of the brand as a socially-minded advocate for the inclusion of people with disabilities, and as a friendly, upbeat, lifestyle brand. Though this content is no longer available online, I’ve included the post titles below as examples of content I created.