Hello!

With 12+ years of experience, I’m a content marketing leader who grows companies by expanding audiences, engaging customers throughout the buyer journey, and transforming brands into thought leaders.

I’ve created full-funnel content strategies from scratch and have scaled those strategies as both an individual contributor and player-coach. I’ve managed teams, agencies, freelancers, cross-functional teams and subject matter experts. A leader and cheerleader for my colleagues, I pursue success as a team sport, not a contest.

Photo by Mauricio Castro.

With a curious mind and a rebellious streak, I've never been afraid to ask why. My penchant for understanding the big picture and its constituent parts propels me to look beyond typical assumptions and practices — a trait that's served me well as a strategic thinker and skillful communicator.

My diverse communications background has uniquely enabled me to tell stories well. As a former PhD student in English Literature and college writing instructor, I've been specially trained to identify, parse, retool, and advance stories — whether a modernist novel or corporate brand narrative. I know great writing because I've taught it. But that's only how I got started.

I've used my knack for problem solving to create and reshape brand identities, implement full-funnel and customer lifecycle content strategies, and reorganize content workflows for startups, nonprofits, and seasoned businesses looking toward the future. 

Turning strategy into content, I manage projects, coordinate with stakeholders across organizations, ideate, write, photograph, and execute across platforms to engage customers where they are: web, blog, social, email, lead generation and nurture, video, digital ads, press releases, print, and more. Because I can sort out the big picture, I create content that's on-message and of interest for target audiences, advancing brands’ reach and reputations.

I have well-rounded experience elevating B2B and B2C brands in diverse industries: SaaS, tech, nonprofit, policy, education, fashion, architecture, and commercial real estate.

Here's what people are saying about my work:

"I had the pleasure of working with Audrey on marketing initiatives at Eone. Audrey is a master wordsmith. She ensured that all messaging was consistent with brand positioning and tone. She also looked for opportunities to tell our story to untapped customer segments, while fostering positive brand interactions with our current community. She will be a tremendous asset to any company."

- Tim Fleschner, Co-Founder, Eone

"Audrey is an exceptionally talented person and absolute pleasure to work with. During her time at the Application Developers Alliance, she was part of my team and primarily managed social media, digital content, and member communications. Audrey effortlessly juggled multiple projects at once but more importantly, was eager and excited to learn new things. One of the projects she handled specifically was setting up a communications workflow for our 4 remotes offices. Ultimately, the implementation of her plan helped our organization increase internal productivity, maintain a consistent voice/tone, and generate more content efficiently. I am so happy that I was able to meet and work with Audrey! And I am confident she will continue to do great things!"

- Laura Bolos, Co-Founder & President, DevMode Strategies

"I hired Audrey at the App Developers Alliance to help us beef up our content operations. I found her to be a well-prepared and thoughtful content creator / writer, with terrific interview skills. We were sorry to see her move on to bigger and better things!"

- Mark Drapeau, Business, Brand, Digital Transformation Strategist

via LinkedIn